The Future of Sales…Twitter
ShareIt’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become...
View ArticleThe Social Marketing GAP
ShareI’m guilty; I’ve been making fun on The Gap and their new logo. It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years. In our little...
View ArticleGap’s Marketing Lesson: Don’t Mess with A Beloved Logo
ShareEver since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it...
View ArticleSuccessful Rebranding — An Oxymoron?
ShareLast week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule...
View ArticleQuick Hits: Klout Gets ‘Validated’; O.co Meet Overstock.com
Share A few thoughts on recent marketing and PR industry news:Klout Gets ‘Validated’An item in the Nov. 28 issue of Adweek about Klout’s recent reputational issues caught my attention. Not because...
View ArticleThe Future of Sales…Twitter
It’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become the...
View ArticleThe Social Marketing GAP
I’m guilty; I’ve been making fun on The Gap and their new logo. It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years. In our little world of...
View ArticleGap’s Marketing Lesson: Don’t Mess with A Beloved Logo
Ever since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear...
View ArticleSuccessful Rebranding — An Oxymoron?
Last week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule and...
View ArticleQuick Hits: Klout Gets ‘Validated’; O.co Meet Overstock.com
A few thoughts on recent marketing and PR industry news:Klout Gets ‘Validated’An item in the Nov. 28 issue of Adweek about Klout’s recent reputational issues caught my attention. Not because Klout is...
View ArticleThe Future of Sales…Twitter
It’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become the...
View ArticleThe Social Marketing GAP
I’m guilty; I’ve been making fun on The Gap and their new logo. It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years. In our little world of...
View ArticleGap’s Marketing Lesson: Don’t Mess with A Beloved Logo
Ever since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear...
View ArticleSuccessful Rebranding — An Oxymoron?
Last week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule and...
View ArticleQuick Hits: Klout Gets ‘Validated’; O.co Meet Overstock.com
A few thoughts on recent marketing and PR industry news:Klout Gets ‘Validated’An item in the Nov. 28 issue of Adweek about Klout’s recent reputational issues caught my attention. Not because Klout is...
View Article
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